Digital Marketing Strategy
With the new Search Engine Rules and Guidelines, 2013 represents a great opportunity for businesses to dramatically strengthen their online presence. Since July 2013, the old SEO rules don’t apply in the same way. Now is the best time to…
Mobile Advertising in Media
Just like any other segment, visual media and other media such as advertising media have started to realize the valuable and powerful opportunities offered by the mobile advertising platform. Publicity and promotion of your events, programs and services is vital…
Twitter Etiquette
You must have heard of it by now! It’s a social media tool where you chat about whatever you want, you can be sociable or tweet about specialties, it’s totally up to you what you want to chat about. You…
What is the difference between Web 1.0 and Web 2.0?
Web 2.0 is a buzzword commonly used to encompass diverse and novel processes on the World Wide Web. Although predominantly a marketing term, some of the key accusations related to Web 2.0 include the emergence of social networking, two-way communication,…
What is the difference between a poll and a survey?
For most people, a poll and a survey are just two in the same thing. True, each is a way to ask a question and collect data. But this is where the similarities between the two end. Some distinguishing characteristics…
Grant Funding vs. Earned Income
Should You Rely On Grant Funding To Start Your Business? Any new business that is started must generate some income to stay in business. The number one cause of business failure is lack of sufficient funding. To further complicate this,…
How an online business store can help build your brand
Do you have a new business and are you looking for ways to establish your brand in the market? Perhaps you already have an established business and are just looking for ways to promote your brand and expand your marketing…
How to write a great email marketing message
It is a proven fact that people read email, spend money on email marketing, and buy things through email. The fact that there are billions of SPAM messages that are deleted every day does not mean that millions of messages…
Dual nature: using your Facebook profile to sell your real estate
Some people find it more convenient to create a new Facebook profile to sell their real estate. However, if you already have friends and family who are also contacts, you may want to just go with the profile they already…
Create a style guide for your nonprofit – avoid audience confusion
There’s never enough time when you’re getting communications out the door. But when two different spellings of the same word (both correct) are used in a membership drive, or the way your nonprofit is described varies from letter to letter…
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