Daily emails are emails that are sent daily, as if you were talking to a friend or loved one. And wouldn’t you like to talk to that person on a daily basis? Of course you would and that is why daily emails work so well.

If you care to be in touch with someone, you have to make the effort. A successful business needs to take care of its customers, so it is important to stay connected. One way to do this is by sending daily emails to the contact list.

There are many arguments for and against daily emails. Let’s look at some of the things to keep in mind when deciding how often your emails should be sent.

What are daily emails?

There’s no trick question here: Daily emails are exactly that, an email sent every day from a business to a subscriber. That is the simple part. The tricky part is deciding whether or not that is desirable.

Most people receive a large amount of mail in their inbox and are more concerned with keeping its content to a minimum. That said, a company that doesn’t communicate enough is easily forgotten. Businesses must walk a fine line when deciding how much email to send to their customers.

Email has the advantage of going directly to where the customer is; For most people, checking email on their phone means that a business can literally be in their hands. Of course, that should be encouraged as much as possible.

Get open emails

The first concern of a company’s marketing strategy is to obtain the customer’s contact details and keep the customer subscribed. An email that you did not sign up for is spam. But an email that the customer doesn’t want, or comes in too often, can feel like spam, meaning the customer is likely to unsubscribe.

The real trick is to send emails that add value to the customer. If someone is interested in receiving your emails, they will welcome you as often as you want to send. So the real question is, how do you send an email that people want to open?

Write engaging daily emails

To write an email that people want to open, you need to make it worth your while. That’s even more important when you want to increase the frequency of the emails you send. Here are some ways you can keep your emails interesting, even if they are sent daily.

Find a niche. Depending on your business, you will have specialized knowledge to impart. That information can be used to your advantage to create emails that people actually want to open. For example, a beauty brand may offer beauty tips, product recommendations, and application techniques. A financial brand may offer different tips for saving and budgeting.

Be current. If you can collect relevant news and information and present it in one place, you give your customers a reason to open your email, even on a daily basis. It takes some effort to stay on top of current news, but it’s a great way to make your emails relevant and interesting.

Promote products. If you have a contact, they signed up for a reason, so keep them interested in what you have to offer. Introduce a new product or talk about the different uses of the ones you already have.

Create a summary. An abstract is a newsletter created around an idea, using different selected sources from the Internet. It is designed to be informative, somewhat like a blog post, but is delivered directly to your contact’s inbox and enhanced with a variety of sources.

Sale of functions. Everyone is interested in saving money, so promotional emails are much more likely to be welcome. Offer a type of product on sale, offer incentives to purchase multiple items, and offer a code for a discount at checkout.

Working with your provider for daily emails

You should know that many providers will limit the number of emails you can send per day. Popular email service providers like Outlook and HubSpot have limits based on your history and account level. These email providers offer between 100 and 1,000 emails per day, depending on the provider and plan, so if your contact list is longer, you’ll need to go with a professional provider.

Getresponse offers a maximum list size for Basic, Plus and Professional packages of 100,000 contacts. Above this limit, there is a charge of $ 4.00 per 1000 contacts, which increases every 30 days, even with the 12 or 24 month subscription plan.

Keep in contact.

Choosing to send daily emails is a big step that can result in higher customer loyalty, but it will take more effort to stay relevant. You will need to decide if you can create enough quality content to keep customers engaged on a daily basis or if less frequent hours are better suited to your business.

Regardless, the basic principles of daily emails remain the same no matter how often you send emails – you need to keep in regular contact with customers and prospects offering your details, and when you enter the content, you need to add a real value to their lives. .

Make sure your customers feel noticed and use your email service to their advantage. Daily emails They are a great compromise, but one that will be worth it if you do it correctly.

The BIG advantage of daily emails

• They position you as a true expert. If you know something, share it. The more you share it, the more people will see it. Familiarity builds confidence and makes you the expert in a particular field.

• Your writing shows The more you write daily emails, the more practice you will get in writing. It also gives you the opportunity to show your voice as a writer.

• His knowledge is demonstrated daily. Without being aggressive, without yelling from the rooftops. Daily emails subliminally show your knowledge on a topic to the world

• Your credibility is built by default. Daily emails take discipline. It requires you to sit down every day and write. By doing so you demonstrate consistency of effort and that is a special super power of everyday email writers. When most people jump in different directions, you show that you are consistent in discipline and that you deserve to be hired.

• Your services sell more easily. You have become a trusted friend because your readers know you. They start to like you and they finally trust you. Why wouldn’t they buy from a trusted friend?

conclusion

Daily emails sound scary. There is a common belief that readers will unsubscribe en masse.

And some do. They are not the subscribers you want anyway. You just want to talk to people who like to hear from you.

Daily emails exercise your muscle consistency. Show the reader that you are a disciplined person and very quickly they discover that you have great knowledge on a topic.

Clients want to deal with experts. Like a good friend, they want to hear from people who will help their lives flourish. As your relationship grows, people know, like, and trust you, and they will do business with you for an inconsistent and untrustworthy stranger. Daily emails win!