Local marketing can work for any online business, whether you’re really just local to the place you want to market to or you’re a global business.

Start a local niche group on Facebook

The remarkable thing about Facebook is that you can create as many groups as you want. You can create them for different locations so you can learn more about your audience in those local areas. Doing this will give you an insight into your thoughts and problems that you can use everywhere.

Add your business to local directories

One thing to be aware of is that many directories do not allow you to have more than one listing per phone number. You can get more numbers through some of the online services like Google Voice and others.

Contribute content to local media outlets

Locally, there are magazines, newspapers, TV shows, radio shows, and more where you can be interviewed, submit content, and more. Give them a reason to want to feature your story and you’ll soon become a local celebrity.

Host a local contest

You can start by hosting an online contest for your audience that lives only in specific locations. Choose a contest that generates excitement. For example, ask participants to make a video that can be easily shared.

Optimize your site for local search

This will not cost you much at all. Set up your site, or at least one page on your site with local search terms. Do not use keywords, think about the words and content you put on that page before doing so. You want visitors to feel special when they visit.

Be easily accessible

If you want local people to trust you, you need to contact them. You should allow them to email and contact you easily. Don’t hide any contact information and make sure they can easily do so.

Get more reviews

Set up a system that allows you to get more reviews. Set up your autoresponder to automatically request reviews after your customer has had enough time to experience the results.

Create more locally focused content

When you focus on one location, consider creating more locally focused content. You may need to get creative when doing this, but adding local events and other related information to your content will help.

Create an influencer marketing campaign

A quick way to break into any local market is to find local influencers who mention your name or product. You can also often work with multiple influencers at the same time.