Why your company should incorporate these 4 elements in its marketing activities. If you want to be successful in getting low-cost or even no-cost leads that convert into sales and profits, here are 4 areas to include. What are these 4 essential components?
social media. At a minimum, you must have a Twitter account and a Facebook page. Why are they so important? Because they give you free exposure to your company’s brand and communicate important information to thousands of people every day; thousands you could never reach in such a cost-effective way. Also, on Twitter and Facebook, if you’re involved in a business-to-business (B2B) product or service, you’ll want to be involved on LinkedIn as well. It is the largest and fastest growing business networking site on the Internet. If used correctly, the LinkedIn network can result in more referrals and connections than you might hope to get from more traditional prospecting and networking activities. These networks, along with others like Yelp, Merchants Circle, and many others, are creating ways to bridge the gap that has been described by terms such as “six degrees of separation,” accelerating the speed of making connections and building relationships that lead to benefits. profitable. business transactions.
blog. You may think that blogs are only for politicians, hackers and college students or gangs and others with political or social agendas. This couldn’t be further from the truth. Today, blogging is a means of promoting your brand, company and products, which also allows for almost immediate feedback loops from your customers. They are also a way to establish your expertise in your particular field or niche. Search engines love blogs because of the two-way communication, the backlinks between relevant content on the website, and the constant stream of new, quality content that can be created for the blog. A blog is a dynamic and continuous way to promote without selling. If done correctly, a blog will bring an enormous amount of attention and traffic to your business. The idea of creating inbound traffic instead of using traditional marketing channels is one of the great attractions of blogging. Free advertising in the form of relevant information that drives people to you and your blog for answers to their questions and solutions to their problems.
Free Article Writing & PR. Why are these two together? Because each of them provides very powerful low-cost and even free marketing for your business. Writing articles itself may seem like something for professional writers, not something for high street business owners. Again, if you think about this, you might be surprised what small and medium-sized businesses are doing to get more web and site traffic. When you write the right type of content for articles, your information can be distributed to highly targeted audiences of thousands of people who might never hear about you or your business otherwise. Why? Because article directories reach people who are looking for specific information that you can provide. They are another form of search service and one that is also highly valued by search engines like Google, Yahoo, Bing and others when they return search results. By writing and publishing your articles in relevant directories, you are increasing your chances of being found and acquiring new customers. We do not recommend that you become a full-time writer. No, you want to write articles that provide valuable information but also leave the reader wanting to know more. You want them to contact you for that information.
Public relations, whether it’s a press release, news story, television or radio appearance, or a good magazine article about you, your company, or your achievements, is one of the best forms of publicity and testimonials that You can get more phone calls, face-to-face or web. traffic for you.
video marketing. If you haven’t started video marketing yet, especially on your website; Boy, are you missing another great low cost and highly effective means of getting inbound traffic? Why? Because videos are powerful storytellers, they mark you better than almost anything else you can do. They make you and your business more real and believable to your current and potential customers. Also, they really do a great job of getting you found in searches. YouTube was taken over by Google for a very good reason, YouTube was catching up with Google as one of the top search engines on the internet. So, Google bought YouTube to own all that traffic. Video in the form of short infomercials is a very compelling way to increase your company’s credibility, and people love to see the people they do business with. Please ignore this marketing tool at your own risk.
In the next installment, we’ll further explore the need for marketing techniques and tips to make your inbound marketing effective enough to dominate your competition.
What is the end result? You should implement a marketing action plan that, at a minimum, includes these main elements. Why? Because you want to increase the number of customers who find you organically at the lowest possible cost. As we have all witnessed in recent years and months, traditional media that rely on outbound marketing, such as the yellow pages, classified ads, radio commercials, television ads, direct mail, and even email campaigns, they have lost a great deal of effectiveness or have become very expensive.
Should you abandon the old stand-by’s? Not necessarily, but it’s time you consider putting some resources into new media and following the trends toward inbound marketing, lead nurturing, and customer relationship management focused on methods that get customers to initiate action to find your business. We’re talking low-cost or no-cost marketing that brings real money to your bottom line here.
