These are my tips for your PPC marketing.
Conduct extensive keyword research
Before starting your campaign, you need to do a thorough keyword research. Make sure the keywords you choose are 100% relevant to your landing page content. Include these keywords in your ad copy.
These same keywords should not only appear in your content and metadata, but they should also be relevant to the product or service you are promoting. Use long tail keywords. This means choosing keyword sentences that contain at least two words.
Put your main keyword in your display URL
When you create a PPC ad, the URL of your website will be displayed below the title. This gives you another opportunity to add your keyword. You can rename your URL to match your keyword or create a redirect.
Place a special offer on your ad
The first thing people will see after running a search query are your ad headlines and search results. These headlines are bold, large, and easy to read. Use this to your advantage by placing a special offer in the headline of your ad.
You could mention that you are running a special promotion, offering a discount, or providing some other form of savings. People instinctively give these headlines another look, whereas before, they may have simply scrolled past the ad.
Make sure you use proper grammar
Grammar is important in all aspects of internet marketing, including PPC ads. After writing the title and descriptive text, you need to check the spelling and grammar. You can copy and paste your ad into a word processor of your choice and use the built-in spell checker.
Proper grammar also means capitalizing correctly. You don’t start a sentence with a lowercase letter. This also applies to your ad copy. Triple check every word and line of your ad copy. You only have a few lines to check, so there is no excuse for spelling and grammar errors.
Test and Compare Your PPC Ads
The last step in increasing the click-through rate of your PPC ads is to test and compare your ads. You can easily create multiple ads for the same campaign. Make two or three separate ads that are identical except for one difference. You can modify the title or descriptive text for each ad.
After two to three days of running your nearly identical ads, look at the click-through rate for each ad. You should be able to instantly determine which ad had the best click-through rate. Get rid of the other ads. You can continue to use this method to modify your ads and increase your success.
As a final tip, you should also look at what other people are doing. Do a search for your target keywords and watch the ads that appear. These are your biggest competitors. Use this to get an idea of what works.
Increasing the click-through rate of your PPC ad will help you make better use of your ad campaign.
