What is a boutique salon?

Boutiquing: the way of the future

The beauty business is undergoing a big change for the better: salons are adding boutiques, complete fashion accessory centers that generate more sales and profits for their business.

The key to your success? Boutiquing: a new salon service that complements traditional beauty services. Boutiquing enables stylists to transform themselves into full-service fashion consultants for their clients. What is most surprising about this movement is that it began far from the style centers of New York and Los Angeles, in the rural Northwest. Led by Sunriver Specialties, “boutique salons” are popping up in US cities.

What exactly is a “Boutique Salon”?

Imagine a popular salon with a loyal local following, drawn from a community of several thousand women, all of whom should look attractive and stylish. To fulfill this wish, everyone turns to one person in particular, Julie, the owner of the most modern salon in the city. While they come to her for traditional salon treatments such as cuts, color, and perms, they also come to her for so much more – a complete style makeover.

Julie understands that while these women may live in a small town, they want to be stylish. To meet the needs of her customers, Julie offers a full line of trendy yet affordable hair accessories, jewelry, bags, watches and more. She has transformed her salon into a full-service style center where women can customize their entire look from hair to toe. Julie’s customers are happy as she enjoys the extra income from high profit margins on accessories.

Many salon owners have already established themselves as top-tier hair care centers, and because of this, adding fashion accessories would be simple and inexpensive, but very effective.

Why Boutique?

– Make more money!

Boutiquing creates additional earnings with minimal expense and effort.

– Get fashionable!

Boutiquing gives the salons a pleasant and elegant atmosphere.

– Be unique!

Boutiquing makes salons stand out and remain in the minds of customers.

– Have fun!

Accessories are fun additions to everyday life; Give your clients this gift!

BUSINESS AND BOUTIQUING TIPS

Always keep a good stock of merchandise in your boutique / salon. By doing so, you show your customers that you are dedicated and knowledgeable in selling these items, which in turn will give your customers more confidence to ask for your advice and purchase your accessories.

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