You use your Facebook wall to stay in touch with friends, family, and co-workers. You visit Facebook regularly to access status updates, links, videos, and photos shared by your friends.
However, as a business owner, you have options to use your Facebook wall to promote your business, products, services, and events. Unlike Facebook Pages and Groups, the Facebook Wall does not allow you to get more members or followers. But you can always consider some significant points to implement an online advertising strategy through your Facebook wall.
In addition to staying connected with your loved ones, you can use your wall as a Facebook business page.
Post updates regularly
When you post regular updates to your Facebook wall, your visibility will increase on your friends’ walls. Every time you post comments on your wall, they will automatically be shared with your Facebook friends, making it much easier to advertise your business with minimal investment of time and effort.
However, you should post updates of a different nature to prevent your friends from choosing to “unsubscribe” or “hide all posts.” If you regularly post updates of a promotional and advertising nature, your friends may not like them. Therefore, you need to select and post different types of posts to maintain the interest and attention of Facebook users.
Publish relevant and fresh information
The quality of the updates posted on your Facebook wall will also have a big impact on how you advertise your business on Facebook. When you rewrite and post the same messages on your wall, they may not impress your Facebook friends. Therefore, you should spend some time researching the current trends among Facebook users. You also have options to split a longer update and post multiple messages to your wall.
Multiple short status updates will convey the same message across a series of posts and will also be more effective at keeping your Facebook contacts interested and engaged.
Keep your contacts engaged
You cannot effectively advertise your business simply by posting multiple posts on your Facebook wall. The products and services offered by your company can only be promoted to your friends only when you can grab their attention and keep them engaged.
Many people feel like reading status updates and posts shared by their friends on Facebook, only when they find the content new, informative and interesting. Therefore, it is important that you keep your friends interested by posting relevant and frequently used information. Along with your posts and status updates, you might consider sharing some external links and articles with relevant information about your business.
Conduct online surveys
The recently introduced “Ask a Question” feature allows you to ask a question to start a message thread. The same feature also allows you to take an online survey by including multiple options.
When you decide to promote your business on your Facebook wall, you can consider running surveys at regular intervals. You can share a question about a specific feature or attribute of the products or services you offer.
At the same time, Facebook survey can also be used as a means to advertise some promotional offers to attract more online visitors to your website.
