We have apps for everything today. Whether it’s games or apps for monitoring heart rate, organizing to-do lists, and even complex CRMs, it’s all available on the screen of a smartphone. Smartphone sales have overtaken computers and younger generations are getting their first internet experience on smaller screens rather than desktop computers. The result is an ecosystem that insists on a mobile experience for online business consumers of all shapes and sizes.
Applications can deliver information to users, adapt to slow data connections, and create a more visual experience for the consumer, while potentially adding a new set of customers for the business. But to achieve this, an Android app must stand out from the crowd on Google Play.
Start small
Having a little look at developing markets like Asia or Latin America can give your application the expertise it needs to reach the Top 10 in North America. You could end up spending 30 times more resources in North America and Europe to get there. Starting small will allow you to manage your valuable resources more efficiently.
Pay attention to Android
An iPhone may have been the foundation of smartphones and applications for most of us, but Android is the dominant platform today with more than 50 percent market share in most markets.
Create a great app
The best apps are good at doing something exceptionally well. In addition to being well designed in terms of visuals and user experience, and solving a real world problem for the user, it is imperative that the application is original and a significant improvement over other products.
Aim for virality
Integrate viral elements into the fundamentals of your application. Users who enjoy the application are potential marketers to attract new users to your application. Make your app fun to use with friends.
Remember the rules of marketing
Allocate app promotion budgets to attract a first batch of trial users. Measure metrics and determine the value of each user before embarking on more systematic campaigns.
Get the experts
Compared to the web, mobile marketing providers are extremely fragmented. As a result, accurate data measurements can be challenging. Try to stick to the CPI (Cost Per Installation) model as much as possible.
Analyze data
Analyze all application usage data. Employ tools to track and measure everything that happens within your application: what attracts the most traffic, clicks, traffic sources, and the sources that attract the best users.
Free is the key
Use the magic word – free. A price tag on the app download makes a big difference to potential users. Consider monetizing your app later with in-app purchases.
App development is not an easy task, but its payoff can help build a sustainable, cross-platform online business. All you need to do is trust an experienced mobile app development company with the right tools.
