People are often terrified when they hear the term pay-per-click (PPC) if they are unfamiliar with online advertising. Then it gets worse when you tell them that PPC advertising can increase your return on investment (ROI).
In fact, PPC is quite a simple thing to understand if one consults with a PPC expert to understand all the details. Before you go consult an expert, I hope this article gives you an idea of the benefits of pay-per-click advertising.
Pay Per Click, commonly abbreviated as PPC, is a method of online advertising where your ad in text format is placed on the results page within search engines. The ad usually appears to the side and above the organic search results. You only pay for the ad campaign if people click on your ad. Hence the term Pay Per Click. Now, let’s move on to the main advantages of this advertising method:
Immediate results
It is certainly a faster solution to deliver immediate results in terms of generating visitors to a website compared to SEO (Search Engine Optimization). This is because the full benefits of an SEO campaign take weeks or months to become apparent. With PPC, your ad will be visible on the search results page once your PPC campaign with Google, Yahoo or MSN goes live. Within your campaign you define the amount you are willing to pay per click. This allows you to outperform other competitors, thus potentially showing your ad in the top PPC position.
costs control
You control your budget spent on each campaign. This is one way to ensure that your marketing plan for the different sections of your product or service offerings achieves the most targeted result. For example, you may only want to spend $30 per day on product A and $100 per day on product B.
geographically oriented
A key benefit of using PPC advertising is that you can target your audience geographically. You do not need to have a physical store in Germany to target potential customers from Germany. All you need to do in the PPC campaign settings is to select Germany as the target country. As a result, it will help you target highly qualified visitors for your website.
Seasonal Marketing Approach
If you are selling a seasonally dependent product or service, such as only needed during the festive season, PPC campaigning can help you create a tactical campaign over the required period of time. You can actually define ad scheduling where you choose to run your campaign only on the exact days and indeed hours that you want. If you have a certain promotion on a specific day, PPC is definitely your solution to reach the online crowd.
