Traditional advertising is on the decline due to rising cost and the need for more innovative and inventive means of reaching potential customers and translating them into sales. Newspaper and magazine advertising is often too expensive for many businesses, especially small and medium-sized businesses. Large billboards are even more expensive and therefore these businesses need a way to build awareness of their product and/or brand that is effective and leaves a lasting impression.

This is where the make of the car comes in. Car branding is a reasonably cost-effective and resourceful way of letting people in the market know about your business, while also making a statement. Every business has at least one vehicle in its name. Whether it’s a whole fleet of vehicles; only the CEO’s car; delivery vehicles; or a single owner car: it is an ideal opportunity for the brand.

Here are a few reasons why vehicle branding is a great advertising opportunity:

– As vehicles are essentially mobile and always visible in various places – a business becomes known and recognized more effectively than with other forms of advertising. Wherever a branded vehicle is seen, from a parking lot to a highway, the reach is considerably greater than a stationary advertising mechanism.

– Having a vehicle branded with your company name and, inevitably, your image, creates curiosity about your company, as well as brand awareness and brand distinction.

-Vehicle branding is significantly more profitable, because a mobile ad reaches more people than print ads, since they don’t appear just once in a single publication. The car brand can also be seen as an investment, as your ad will be seen while the brand’s vehicle is on the road and not just by a select few on that page through a specific magazine.

-Your trademark car becomes a long-term asset. In addition to serving as a commercial vehicle, it also serves as mobile advertising. Without doing much more than what your business requires your vehicle to do, your business name and image are being seen by a multitude of potential customers.

-The brand of a car is a visible display of your business. This shows potential customers not only who you are, what your business offers, and that you’re in the market doing what you do best, but also that you’re proud to show your brand to the world. This, in turn, instills a sense of trust in your brand and thus builds and increases your brand reputation. In other words, your business makes a good impression and makes it clear that your business is well established.

– Vehicle branding is durable and built to last, whether it’s a full vehicle wrap or just branded car magnets. The latter is removable, resistant and durable. The former is permanent or temporary and protects vehicles from scratches and scuffs as an added bonus.