You just bought a targeted telemarketing list. Now what?

Now your sales reps start cold calling that list. Cold calling can be very effective, but too often the dirty is hampered by poor cold calling etiquette. As a result, prospects are put off by the sales call, rather than interested in your product.

If you want your telemarketing list to reach its full potential, try to educate your sales reps and make sure they don’t make any of these cold calling mistakes.

Don’t focus the conversation on yourself

Don’t start the conversation by telling them what you do and what you can offer; this tactic usually results in the prospect closing the conversation before they have even participated in it.

Focus on your perspective.

What is important to them? What problems or issues would they like to solve? Let them guide the conversation. People aren’t really interested in hearing about the lives of perfect strangers, particularly when it comes in the form of a cold call. Use cold calling as a way to get more information about your potential customer instead of promoting your product.

Don’t assume your product is the perfect solution

No matter how good your product is, no one product is the perfect solution for everyone. Don’t start a cold call by stating that your solution will solve your prospect’s problems. You don’t know what their problems are. are however, much less if you will be able to solve them. Don’t make the decision for them without letting them go through that decision-making process with you.

Don’t let your prospect come to that conclusion on their own.

Let them assess the whole situation for themselves and then come to a conclusion. with you. This collaborative approach will not only establish a much better relationship between you and your prospect. It’s a more compelling and organic feeling.

Don’t just focus on making the sale

Cold calling for the sole purpose of making a sale is a big no-no. Prospects can tell when your agenda is selfish and this will immediately put them on the defensive. Pushing too hard early on will almost always result in rejection.

Focus on building relationships

Try to build rapport and gain their trust instead of pressuring your prospect to buy on the first call. Even if it means following up a few times. Remember that these are not existing customers, you do not have an existing relationship with them, and they have no reason to trust you.

Don’t try to get over all the worries

There will be some prospects who will have doubts or concerns about what you are trying to sell. You will be able to fix some of these problems, while others may be completely justified. Accept the fact that you may need to let something go. As mentioned above, no one product can be right for everyone. Don’t waste your time with prospects whose worries are too big to get over.

Try to address the smallest concerns

Sometimes addressing the smallest concerns can get prospects to open up about what they’re talking about. Really worried. Or maybe you discover that there was a misunderstanding about your product and this will allow you to clarify it further.

A general rule of thumb in cold calling is to avoid pressing prospects. Remember that you are talking to real people, treat them as you would like to be treated. Any attempt at pressure or manipulation will result in a “I’m not interested.” Since you are in their territory, act as their guest.

If you avoid these common cold calling mistakes, your prospects will be much more receptive to your message, and you’ll most likely see a higher ROI on your telemarketing list as a result.