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Digital Marketing

How can I generate more traffic to my website?

It is the question that all new online entrepreneurs and all seasoned online entrepreneurs ask themselves, “How can I generate more traffic to my website?”. But you don’t just want traffic. You want more targeted web traffic, and you want more than your free stuff. You want to grab the attention of people who really want what you offer and will buy what you offer.

Plan the right content

Check what content is most popular on your website. Creating more of that type of content. If you don’t have a lot of content so far, study the content material your audience is watching from your competition and create similar content. Don’t copy, but deliver the type of content your audience wants.

Learn Search Engine Optimization

Learning search engine optimization (SEO) is important when it comes to driving more traffic to your website. It allows potential customers to find your website using search engines. For example, if you use keywords in headlines, anchor text, titles, subject lines, meta descriptions, and alt text for images related to your content, you’ll move higher in search engine results.

Advertise your content

Just like you would advertise one of your most valuable products or services, you should promote your content. The good news is that using paid traffic to your website doesn’t have to be expensive. As an example, Facebook ads allow you to directly target your audience in a very profitable way.

Create Targeted Gifts

Create giveaways that are targeted to a need your audience has. If you can solve a problem for them, create that gift. Then offer that freebie in exchange for a potential customer’s email address. Once you have their email address, you can send them a message with links to your website at any time.

Use different types of content

Don’t just use typed text on your website. Search engines like a mix of content. Mix it up and use text, illustrations or online photos, video and audio to complete the ways you provide information to your audience.

Facebook groups

A Facebook group is essentially a community where people with similar interests can interact with you and each other. Facebook groups drive more website traffic because once you gain trust, make friends, and gain a following, you can effectively promote your business in these groups.

Study your analytics

The analytics you can collect from your website is very important as it can tell you what content is driving traffic to your website so you know what to build more of.

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