Facebook is one of the fastest growing websites on the entire internet. It is among the top 100 most visited websites on the entire Internet and has more users with accounts than the population of the United States. Virtual games like FarmVille and Cafe World allow users to spend hours and hours of their free time on the website. This allows companies to take advantage of their ongoing relationship with Facebook and build connections with a wide range of people.

All demographics visit Facebook. This allows any business that sells virtually any product to meet its users in the social media playground. Starting a Facebook fan page only takes a few spare minutes out of your day. The administrator must first have a Facebook account. Click create a page at the bottom of Facebook and fill out all the fields. Be sure to use your company’s brand name so you can spread the brand across the internet for free. The more you use the brand, the better your business can grow. Also, try to include a picture of your company, whether it’s a logo or a picture of all the employees. The more detail you give the viewer, the better.

Now that you’ve created a Facebook page for your business, you need to go out there and promote it. That means you have to tell people that you have a Facebook page by inviting them. Invite all your friends, family and clients to join the page. Have small postcards available in your business to let customers know that you now have a Page they can join. Consider buying some Facebook ads to let people who might be interested in your page know about it. This works better with some businesses than others. Businesses that easily adapt to the Internet and already have a presence in e-commerce should go ahead and buy some advertising. However, if your business doesn’t already have a website or e-commerce store, you should set one up before buying Facebook advertising.

Getting started with Facebook advertising is as easy as creating a Facebook account or page. Just click Announcements at the bottom of any page and sign up. Your credit card will be charged for the advertising amount of your purchase. Both text ads and visual ads can be purchased. CPC/CPM pricing is available based on which works best for your business. Typically, CPC ad costs drop as more people continue to click on them.

Facebook doesn’t have to be your only social networking website. There are many other great social media portals available to create accounts. However, any business that does not have a fan page and account is missing out on huge traffic and free publicity. Being able to connect with many customers on a website where a large amount of available time is spent couldn’t be better!