The quality of the packaging boxes that are used to display and deliver your product is very important. When it comes to increasing awareness of a product or getting customers to buy a product, be it new or existing, the packaging box creates the first impression about the product that would make the customer more interested in buying it.
There are things to keep in mind when creating custom product boxes in order to achieve your marketing and sales goals. Remember, it’s about differentiating your company and brand from that of your competitors, which means you have to do everything you can to stand out from the crowd.
Well here you have it; ways to make customers fall deeply in love with your product through printed product boxes.
- Pay attention to the color
No matter the type or nature of the product you are displaying, using packaging boxes printed with premium and highly captivating colors will make that product stand out from the crowd. It’s not about rocket science, but about how things work for humans. Our eyes are drawn to beautiful things, so when you create packaging boxes with beautiful and captivating colors, the same is likely to be the case.
AdviceIf you really want customers to fall in love with your product, don’t just rely on the packaging of the products to protect them, but the appearance of the packaging should be a major concern for you. Create very captivating boxes with bright, emotionally engaging colors. For special events like Valentine’s Day, products packed in red boxes are sure to win the hearts of Valentine’s Day shoppers.
The color must also be of high quality. Many professional printing companies use sophisticated and modern color techniques, such as CMYK and PMS color, making their packaging boxes stand out from the crowd.
- Packing box shape
The shape of the packaging material has a big impact. You can make customers fall in love with a product. Rectangular and square boxes are great storage options, although packaging companies have evolved so much that they can create packaging boxes of any shape, size, and length.
Advice: Your goal shouldn’t just be to create packaging boxes that protect your product from damage. Get creative with the shape of the packaging for the products you create. The shape of the box should not only be unique, but also captivating.
- Images
Color is not the only thing that can attract customers, images do too. When creating packaging boxes, you can use very compelling images to send a strong message about your product to customers.
The image should be bright and clear; and also boldly printed on the packaging boxes to make them unique and captivating.
Advice: The image used for cosmetic boxes, for example, can be of celebrities or models. There should be no question about the image. In the case of packaging used to package and distribute products used by children, adding images of popular cartoon characters can make them fall in love with your product.
- The usefulness of packing boxes.
Most people love to use their packing boxes for other things after fully utilizing the contents. They can use it to store other valuable items. Most use it to store jewelry and other small valuable items that can be lost if not stored properly.
In this case, customers would fall in love with products packaged in boxes that they can use to store other items. It is possible that due to the usefulness of the packing boxes, they include their appeal, consider buying the product.
Advice: Create packing boxes sized to fully store the product. The box must also be strong enough to support the weight of the product while on the shelf. The box can be rectangular or square in shape. But it should be stable when placed on the shelf or when other items are placed on it.
If the packing box is the type that customers can use, try to make it suitable for that purpose, even if you consider protecting the contents in a cost-effective way.
- Un-boxing experience
One question to ask yourself when creating a packaging box is: will a customer be willing to discuss the product and packaging with other people? And what element of the packaging box do you need to change to make them fall in love with your product?
In this case, color is also vital. You may want to try a color that can trigger certain responses in the human brain. For example, you can choose a color like green. Represents natural and organic products. White is another unique color that can also create a mysterious effect and there are other options to choose from.
Other sensory elements that you may notice are smell and sound. You may want your customers to have a unique experience before reaching the product in the packing box. In fact, this would make them want to talk about your product with other people and also share it on social media.
- Cardboard material quality
The quality of the cardboard material used can also make customers fall in love with your product. Customers feel that products packed in boxes made of quality materials are of better quality.
Advice: Make sure custom boxes for the product are created from premium quality cartons. The value of your product will increase when it is packaged and delivered in custom boxes made with premium materials.
