The reality is that marketing videos are very effective. The first thing that probably comes to mind when you think of marketing videos are demo videos or “how-to” videos. That’s because video is the easiest technology to use when you want to explain something to your target audience. It is the best alternative to being there in person.
But you do need to understand how it all works together, who your audience is, what they want, what they need, and how your information solves their problems much better than your competitors.
Video testimonials
The reason you may want to use a video testimonial is that you can put each testimonial in different marketing videos to help build trust with your audience. You can use a short video testimonial on a sales page, in paid ads, and on social media to post and share.
Videos in sales letters
A video sales letter is a great way to show your audience what the benefits of a new product or service are. In this case, you don’t even need to show your face if you don’t want to, especially if you’re showing a demo in the sales letter. A video sales letter generally drives more conversions than a plain text sales page when you want to give something away or when you want to sell something.
Product Demo Videos
This is a great way to use videos. You’ve probably seen product demos in TV commercials for many years. But you want yours to be short and enjoyable without the hard-selling TV commercials. Instead, give a fancy demonstration of your product, but keep it short. You don’t have to show everything, just the idea. You can create more detailed videos for buyers.
How-to videos
Develop an instructional video that is no longer than five minutes, as shorter videos tend to work better. You can always include an extended video for your clients. You want to give them enough information. Use this type of video whenever you want an easier way to explain things to your audience.
When trying to determine what type of video to create, consider your audience first, and then what your goals are. When you do that, you will be much more likely to choose the right type of video for the job.
