In today’s world, a large part of business success comes from presenting a trusted face to both the marketplace and the consumer world. The devil really is in the details, and it comes down to corporate branding, how company members present themselves, their EDMs, corporate brochures, ad campaigns, and press releases. It’s a multi-billion dollar industry in some parts of the world to build the right perception of a company. This applies even to those who are just starting out. Being profitable is one thing, but compromising on quality is quite another. Starting a business from the cradle of your home is a good thing, but getting stuck there and using your home address as the mailing address for your main office could be the wrong step that will lead to a host of problems down the line. The importance of a registered office address lies in its ability to define the company that uses it and gives the personality of professionalism that every business needs.
An email address originating from a particular address already instills a lack of trust in the end user. It’s like a very well-equipped website, detailing every business and backed by an incredible customer base, only to be marred by a list of contacts it reads from some universal mail provider. There is an inherent drop in trust levels in the company immediately and trust is removed from the equation. These are two things that are extremely important in a buying decision, especially when you’re not there to personally seal the deal. This is almost the same when it comes to the registered office address, every company should present an image of professionalism. You may have a great product, you may have great presentation skills, but this can all be outweighed by a shoddy mailing address found on every flyer, brochure, and book you distribute. The end result is the brand and a key component in a successful brand are the intangibles: trust, credibility, trust, history. Once you lose that trust, then your brand recognition among your customers and soon among the rest of the consumer populations will go down the drain and you will slowly see those profit margin numbers duly follow. Consider hiring the services of a virtual office provider and some of them have packages that are cheap and offer basic services like a registered office address and simple mail pickup which is the first step in building reputation.
There you have it, an integral reason why anyone with a need to succeed in business should have a registered office address. The cost is low, and the benefits far outweigh the small investment you need to make to get started on the path to financial freedom and business success. This is the importance of a registered office address; it can make or break your business.
