Sales Copy Formula for Websites

Would you believe that all the great websites that sell products or services follow a formula? They all use the tried and tested acronym AIDA. This means Attention, Interest, Desire and Action.

Grab people’s attention with a catchy headline or product title.

You will see. You have to prevent the reader from simply exploring the content in their tracks, with a main title with subheadings that attract the attention of curiosity.

Examples of headlines are:

Find out why…. Who else wants…. How…, etc. For sales copy, it’s a good idea to test your copy using different headings and subheadings. A subhead is a line of copy that has the following importance to your sales letter or advertisement. They expand the topic of what the headline is about and xxxx. Subheadings have a smaller font size and different colored text.

You can have up to 5 subheadings and this is known as stacking the deck. Another thing that can be added is a previous title. This is a line of copy that goes over the title in a smaller font size and different colored text. This copy is like an introduction to your bold statement headline. Example: Warning: Do not read this unless you are……..

Greeting:

Implementing this into your sales copy can be very effective. If you can, use the person’s name. An alternative is to address the letter to Dear Friend: or Dear Fishing Enthusiast: as an example.

Opening paragraph:

The first paragraph is an important element. This is where the transition takes place by linking the attention-grabbing headline to the body of the copy. Follow along with 3 more paragraphs describing the solutions you are offering.

Narration:

Another important element for your copy. These may be based on personal experiences related to the product, a celebrity who has used the product, or a customer you know is using the product. For the example of a customer using the product, this can be built around a case study. You can create an engaging problem solving story from the customer’s successful experience using the product.

Bullet Points:

Hear that you will develop readers’ interests by describing what your service or product does. Take a list of all the benefits of your offer and create bullet points around them. Bullets can come in other forms, such as feature bullets, curiosity bullets, self-interest bullets, and giveaway bullets.

Testimonials:

This is where other customers who have used your product and speak highly of it give a glowing recommendation. Testimonials can be in the form of text or video.

Create an irresistible offer:

This is where it gives bonuses, limited availability on value, and offers deep discounts as well.

Guarantee:

Offer a compelling no questions, no hassle, no questions asked, no hassle extended money back guarantee.

Call to action:

Now is the time to tell and explain to the potential buyer the procedure they must follow to purchase and receive your product/service.

The PS:

This is where you remind them of your irresistible offer, great guarantee thanking them for making a wise decision. You can also put another call to action here.