The video craze is here to stay. Users love creating videos and watching videos. A beginner can produce short clips with software created by Vine and Instagram. These users create videos to share with their family and friends. This is a new ability in recent years.

Companies have started to find ways to generate short clips for their audience by generating animated GIFs to attract interest. Bing has created a video preview option in its search results that offers actual video clips stitched together, providing information about the full version of the video.

The reason companies need to add a video preview to their website is because there is so much video content now that it becomes tedious for users to find the videos they want to watch. Most websites do not offer a video search, so many of their videos are not seen.

What is the attention span of a typical Internet user? Less than 10 seconds and this means that if you want to be successful in engaging your users with your highest paying ad inventory, you will need to give them a sneak peek of various titles. Users want everything faster. Instant video preview of your video titles is what you need, to want to dig deep into your video content.

Online video has been looking for new ways to generate more video views. Preview is that mechanism. And users have already told us that they want 10-second clips using Vine and Instagram videos, by the millions. Facebook and Twitter leverage these tools with their users, proving once again that this is what users want.

Now, it’s time for businesses to jump on the bandwagon and start plugging those 10-second clips across their websites, into a sidebar, a full-width module, and even an instant preview thumbnail gallery. However, they must be of high quality to attract users.

YouTube is left to adopt. They implemented their own version of “preview” by having a pop-up box when going through the player’s timeline. But, that’s more of a search than what’s in the title. There is no motivation to participate in the video from the beginning, there is simply not enough information.

So when you start figuring out how to add a video preview to your website, look for a real video product that’s scalable, easy to use, and located on your site where it’s easy to find.