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Social Media Marketing: Are You Controlling It Or Is It Controlling You?

Social media marketing is a great way to spread the word about your business, products, and/or services. But, there are times when you need to be aware of the fact that social media marketing has the potential to lure you in and make a big fool of yourself.

If you want to make sure that social networks do not control you, follow these tips.

have an action plan

Don’t do anything without a plan. You need a GPS to reach your destination. You also need a plan to make sure social media marketing works well for your business.

Create a social media posting schedule

Plan ahead for the products and services you want to promote to create posts and updates that are purposeful. If you have a calendar with pre-written posts, you can easily schedule them to work with your product launches.

Avoid activities that absorb time

You know it’s easy to get sucked into another personality quiz or discussions about that delicious pasta dish your friend just made, not to mention all the games, but don’t. It’s okay to have fun, but do it after your work is done.

outsource programming

Once you create a posting schedule that matches your promotions, you can give the list of updates to someone else to schedule and monitor. However, don’t make that an excuse not to make a personal commitment.

Take the time to comment and participate

Even if you outsource parts of your social media marketing, be sure to comment and personally engage your followers so they know you’re a real person they can trust and know.

Do more of what works

If you do something that works, do more and less of what doesn’t. Monitor metrics for everything you do so you’re positive about what’s working and what’s not.

Every post needs a reason for being

Don’t post something without a purpose. If you don’t know why you’re posting it, don’t bother.

Don’t forget your call to action

Everything you do should have a CTA. Whether it’s sharing, following, or clicking, ensure clarity about what you want your audience members to do. If they know what you want them to do, they are more likely to do it.

The correct use of social networks to market your business is an essential element today in the world of advertising and marketing. Social media marketing can be very effective and inexpensive if you are careful not to waste time and effort wasting time and doing things that serve no purpose.


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