Is your business languishing? Since it is still in business, it is evident that the business was doing well at some point. The good news is that you have learned a lot about marketing your products and customers. The bad news is that sales are falling. The best news is that you recognize that it’s time to turn around and reinvent your business with the help of angel investors.

Although angel financing is considered by many to be primarily seed funding, the fact remains that there is complete freedom to seek and structure financing in any way that meets the needs of angel investors and their business. Using what you’ve learned in the past, even through the mistakes you’ve made, you can reinvent your business like a new venture and come out stronger than ever.

It is also a fact that companies need to periodically reinvent themselves. However, reinvention often comes with experience. People change, the economy changes, the market changes, customer needs change – all good reasons to reinvent your business and accelerate revenue once again. Experience can teach entrepreneurs that the business is strong but needs a new approach to enter the market, a new service or product to complete its offerings, or perhaps a new look or refined brand image to successfully appeal to the niche market.

It’s a shame that so many businesses with great potential go out of business simply because the owners refused to adapt. This became abundantly clear as the recession, and now the slow recovery, unfolded. The economy changes periodically and the successful business can change with it. Stubbornly refusing to change a brand that has become outdated is not good business practice, even if you’ve spent years building it up. A brand will not be useful if the business fails because it did not listen to the market.

Marching forward Innovation

Angel investors have proven to be an important source of funding in a slow economy. By fueling start-ups by providing business funds, they also fuel business reinventions. It also makes a lot of sense because angel investors are interested in innovation, new ideas and new approaches. Businesses decide every day to change course to better meet customer needs or a changed market. Some of the best-known reinventions, like Apple, GE, and HP computers, are textbook success stories. Large companies can find business financing through banks and equity partners. Smaller companies can turn to angel investors.

It’s a shame so many entrepreneurs refuse to turn around when all signs point in the opposite direction. The benefits of changing course are outweighed by the fear of failure, and yet that is exactly what happens in many cases: failure. Angel investors are willing to accept risk if you have a strong business to reinvent yourself in a changing economy and market. Angel investors appreciate innovation and new ideas in any area, including:

Technological innovation that leads to new products or services.

Exclusive brand redesign

Expansion of services or products or services to serve new customers.

Identification and attention to new market niches

As an existing business, you have a track record that shows you can run a business, identify a market, and serve customers. You can approach an angel investor with proof of success and that is a powerful selling point.

Saying hello to your core competencies

The core competencies of your business serve as the starting point for reinvention. They represent business strengths upon which new products and services can be developed. Angel investors can fund innovation that breathes new life into your business, whether you want to expand product or service offerings, increase market share, or rebrand. Show angel investors the value you have to offer clients, and they will have plenty of reasons to back your efforts with trade financing.