Writing articles long ago became a popular way to earn a living, yet many people still struggle to do so. That’s because the easy part is writing the articles. The next bit is more difficult, and that is getting people to read them. And if your articles are not read, then you will not earn money.

It doesn’t matter if you are writing articles for your own blog to earn money, or if you are writing articles for clients or to publish in magazines. If no one wants to read them, you better not even bother writing them.

So how do you make sure that people read your articles from start to finish?

Start with a curiosity-invoking headline to grab your readers’ attention. But that is still not enough. They have to want to finish reading your articles once they start.

So what you need to do is make yourself the person they can trust to write the articles they want to read so that every time they see something you’ve written, they not only want to read it, they want to read it.

And the way to do that is to just write things down so they don’t have to think.

The late, great copywriter Eugene Schwartz put it this way: “Write in the brain of the chimpanzee.”

What this means is that readers want to learn something by reading our articles, but they don’t want to have to try and figure out what it is. They want you to tell them as simply as possible so that the information is easy to read and understand because they can’t ask questions if they don’t understand something.

So keep it simple. Don’t use big words or long sentences. And I found that one of the easiest ways to do this is to type fast, because this forces me to type as I speak, or more accurately, to type as I think because it doesn’t give me time to guess. yourself or try to think of big words.

We are usually much clearer on what we are trying to convey when we talk to someone rather than write to them.

So write quickly and write your articles while the more difficult ones are clear in your mind.

This technique has worked for successful writers and marketers all over the world.

And it can work for you too.