YouTube is an authority site that often appears on Google topping the top rankings. If properly optimized, a YouTube video can outperform sites like Amazon.

Here are some tips for optimizing YouTube videos.

1. Make your video short and enjoyable. People don’t sit back and watch a 30 minute video on YouTube. It can be 2 to 3 minutes. Shoot it in the highest quality format.

2. Don’t make your videos private. Encourage readers to leave comments. User interaction is important as it helps increase views and ratings.

3. Since search engines cannot read videos, you must use text fields correctly. Make sure your keywords appear in the video’s title, description, and tags. The more text you have, the higher the chances that someone will find your videos.

4. Try to use original content. People always want to see unique and fresh content. Also, don’t forget to include your website URL in the description.

5. According to YouTube guidelines, there are many factors that can influence the rankings, such as video title, description, tags, inbound links, comments, subscribers, inserts, video age, Ratings, Playlist Additions, Brands, Shares, Channel Views, Subscribers, Views, and the quantity and quality of sites that host or point to your videos.

6. Submit your videos to Tube Mogul and Traffic Geyser. These software, in turn, submit your videos to the major video sharing directories. They also offer statistics and analysis of your videos, making it easy for you to analyze the results.

Next, if you’re new to online marketing and looking to drive traffic to your site, here’s my free report on how to drive 100+ traffic per day using a unique keyword selection process.