There are literally hundreds of ways any aspiring entrepreneur can market their business. So many, that sometimes it can be very easy to get confused. For some methods you can use paid advertising and some free. One thing that an entrepreneur should keep in mind is that it is extremely important to follow trends, especially when it comes to his success.

Make it a point to become a fashion business owner. A marketing technique that seems to be becoming more and more fashionable is video marketing. In the following paragraphs, I’ll explain to you exactly why, as a business owner, this strategy should not be ignored.

Meet the lazy customer

In our “instant gratification” society, no one wants to read anymore. This is why it is imperative that you, as an entrepreneur, consider video marketing. Just five years ago, it was wise for a business owner to rely heavily on text ads for marketing. Especially when marketing online. Nowadays, nobody claims to have time for anything; even if it is beneficial to them.

Watch the latest TV beer commercials. Most of them are short, direct and ridiculous. Frankly, they cater to the inner jerk of the general public. Video marketing allows a company to entertain while informing the managed population. It’s a great way to make a point stick.

nobody likes to be sold

The difference between TV commercials and video marketing is the level of personalism. Every online business owner should understand that this is a huge advantage. When a potential customer can see and hear you, it usually creates a comfort level. This is especially true when the videos you cut are natural. Remember to be yourself and strive for honesty.

Don’t worry about trying to get a perfect video. It’s okay to make some mistakes. Of course you don’t want him to be sloppy, but relax. Your prospect will appreciate you and your offer more once they see that you’re sincere. Your video should be objective and fact based. Offer them value and their little mistakes will be overlooked.

Let go

Video marketing is exploding right now. The fire is so strong that Google felt the need to buy YouTube in 2006. The search engine giant saw the rising trend long before the world knew it. It cost them $1.65 reported trillions to get complete control over the online video center. That kind of money should tell you something. Not long after, other video websites followed.

Vimeo, Hulu, and Flixwagon, just to name a few. The concept of imitation has been a staple in business for a long time. Each of these online video sites take a lot of effort to run and maintain as well. If these homeowners are riding the trend, then you should too!

a virus you want catch

Experienced online business owners love video marketing because it’s extremely viral. If your video is compelling enough, it won’t take long for the word to spread. This can mean some serious traffic to your website; and tons of traffic will eventually get dirty. What I like most about video marketing is the flexibility to place your videos anywhere on the web.

With the ability to embed them on a web page, your traffic will come from more places than just the video hosting site. The viral effect contributes greatly to this ability. YouTube receives an astronomical amount of traffic. It’s estimated that $2 billion worth of videos are streamed every day! That equates to about 46 years of video. Embed your video on a few websites, perhaps a popular blog, and you’re sure to put your product in front of the masses.

Well that was easy!

Video marketing is currently one of the easiest methods of promoting your business. This is a business marketing strategy that even the first time owner should implement. With the rising costs of traditional print advertising, video marketing would be a feasible option. Anyone with an up-to-date computer system can start advertising via video.

When I started with the marketing strategy, all I used was screen recording software. This worked because I only wanted to display my monitor screen. You can find a lot of tools to record your computer screen. You can even go one step further by using a webcam to record yourself. Video marketing is simple, but it depends on what you want to achieve. Be creative, original and yourself.

Do you like the sound of extra income?

The fact that video marketing can be so viral opens the door to another benefit. YouTube has an agreement where if your videos can get enough traffic, they will ask you to advertise other videos. Have you ever seen a video where an ad automatically plays at the beginning?

Well, the owners of the original video will get paid for this. We’re talking about an extra stream of income for doing something you should be doing anyway…advertise! However, it all starts with value and your video needs to be worth watching.

The new wave of social media

Video marketing on sites like YouTube is an opportunity to meet new contacts. The social networking craze doesn’t stop with Facebook, Peoplestring and Myspace. More and more Internet users are flocking to video sites because photo albums just aren’t enough.

Again, people want to be entertained and videos can be at least twice as effective at promoting yourself. You have to be able to place yourself in a community so that what you have to offer is remembered; like those silly beer commercials.

Adding some consistent video marketing will go a long way for your business. Invest in a decent webcam, or recording software, and give it a try. Keep it simple and unscripted, but make a point supported by facts. The more value you can provide to people, the better. It may seem like the video marketing trend has come to an end, but in reality there is still room for your business.