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Digital Marketing

Help your team play their best game with the Hack Attack pitching machine

When looking for a pitching machine for your baseball or softball team, consider Hack Attack. Recommended for all ages: minor league, high school, college and professional, helps hitters develop different aspects of hitting. By helping to improve speed, accuracy, and…

Women’s and men’s magazines: coping with the Internet

With all the information available on the Internet, there has been a slow decline in newspaper sales, and even a decline in those who get their news on television, because the Internet has made it so easy to access information…

Behavioral targeting for the real world

Organizations are becoming more sophisticated with dynamic and personalized email programs. So what is holding back targeting technology itself on websites? Take delivery technology out of the equation, and one could comfortably argue that there’s not much difference between delivering…

Create a Website for Free by Mark Bell

“Build a Website for Free” by Mark Bell is a good resource for those who want to use free and open source software to build a website. According to Bell, this free and open source software will allow you to…

5 Sell Sheet Design Secrets for Self Publishers

Introduction Just as you would make your book cover as attractive as possible, your sell sheet should leave readers with a favorable first impression of you and your new book. But very few readers will do more than skim the…

Importance of keyword research in digital marketing

Keyword research is the first and most important step towards digital marketing. Keyword research is the process of researching and choosing words and phrases that users will search for that are directly related to your business, product, or services. Keyword…

Get the first page in Google searches: SEO (search engine optimization) basics and tips

Do you want to get the first page in Google? If you have a website or blog, it’s probably already the first page for some searches. With a little bit of SEO, you can get the first page in more…

Create an email marketing system you can be proud of

I know many of you are curious about email marketing. What it is, how to do it, it’s still working in 2019. I thought instead of my little articles, I’d put together a more comprehensive resource that answers all of…

Website design with SEO and conversions in mind

Whatever you want your customers to do – buy your product, engage your services, donate to your charity – a well-designed website can help you get there. Conversion is the process of bringing a visitor to your website through a…

Are you using LinkedIn for your job search?

Working, you say. What am I supposed to do? I just want people to know what I do and my work history. Your LinkedIn profile is often the first thing prospective employers and gatekeepers see regarding your background. You know…