Lessons Learned from Nabisco’s Free The Animals PR Campaign
Nabisco opened the cages and the media started to play. In a move that garnered national media attention, Nabisco decided to change the packaging of Barnum’s Animal Cracker. Several public relations lessons can be learned from Nabisco’s strategy. Some background……
How to turn your new business into a successful brand
You have started a company that aims to sell or provide goods to its consumers, this is exactly a business. But how do you know when you should start calling your business no longer a business but a brand? Because…
Are your quota-setting tactics slowing you down?
The annual planning process begins, and sales executives and managers discuss sales revenue plans, go-to-market strategies, expense budgets, and new product offerings. Yet many leave their sales team members in the same territories or customer assignment without reviewing and updating…
Six Tips for Creating a Dynamic Script Design Plan
An effective script is the product of good planning and design. Although there are many ways to approach screenwriting, I believe that if you want to produce a dynamic script that will grab the attention of your audience, then a…
Causes of Gynecomastia: Here are the top six causes of man boobs
You are here for a reason. You probably want to know the causes of gynecomastia. In this article you will find the six main causes of gynecomastia. let’s get started First of all there are two types of gynecomastia; real…
Freedom of expression is a beautiful skill Filtering words productively yields positive results
*Freedom of expression has a beautiful ability; especially if you filter your words to raise your vibration and mine. In my assessment: Freedom of expression is a beautiful thing and an incredible opportunity! Especially if it is articulated in a…
7 Reasons Why You Should Use Social Media
1. Social networks are the City Hall of the 21st century. People don’t meet like they used to. Sure, we all still attend church and town hall meetings and our kids’ teacher conferences, but more and more people are congregating…
Be realistic about cross referencing
As you build your business, you naturally explore different avenues of networking for new opportunities. One such source is cross referencing. Cross-references are strategic agreements, either formal or informal, between companies that provide services in similar markets to exchange contact…
Should or shouldn’t you post your work online for free?
Are you a first-time author thinking of publishing some of your books online for free? Even as an expert in writing and publishing online, are you confused or need more answers on whether you should continue posting free content online?…
An amazing guide to using social media in business
Remember how “Paper Boat” created a massive social media engagement campaign last year? In fact, it made them one of the brightest start-up stars in India. Not only newbies, but also well-known companies like Make My Trip, AirBnB and Nike,…
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