In 2017, Facebook is expected to come up with more ways for brands to reach the users they intend to target. Monetized bots will be at the forefront of this revolution. Mark Zuckerberg has recently stated in a post that so far a product has a billion users, it hasn’t done any significant business. In the same post, he had also stated that Facebook would not make any effort to monetize its bots until the social networking site had a billion users. Facebook Messenger has hit the mark recently. Zuckerberg has stated that Messenger would follow a monetization process similar to that of Facebook itself.

However, Facebook has not plastered the site with advertisements and banners. Instead, it has asked brands to create pages that have content and thus drive engagement that is organic in nature. After embedding the idea, Facebook would reduce organic growth and rebrand it so it can appear in the user’s newsfeed. Bots are expected to be popular, thus being an important part of Facebook AdWords. In the initial stages, Facebook would like to ensure that many brands, as well as users, adopt these bots.

It is only after monetization would be introduced. Facebook has also recently announced that it would allow various brands to buy Newsfeed. advertisements so they can target their bots to certain groups that are more likely to do business with them. All of this will be part of Facebook’s big push to popularize its bots among brands and users and ensure their wider adoption.

Monetized Live Videos

It was recently reported on Digiday that Facebook Live is going to be monetized. The website also says that Facebook will place advertisements on live stream. In fact, this has already started with advertisements be placed in videos that are expected to be popular with users. Thesis advertisements will also run as screen advertisements as well as during breaks from live events that are being covered by Facebook. However, Facebook’s priorities are in the videos. According to its latest earnings call, it has been revealed that 500 million people typically watch 100 million hours of video on a daily basis. Facebook has made a big push into live video lately and it seems like it’s only a matter of time before it starts making a profit from this company.

Call to Action Buttons for Local Business Pages

Recently, Facebook has started using updated call-to-action buttons for local business pages. The basic idea here is to make sure that customers have a better experience on the Facebook page of the establishment in question. This means that from now on you can order food from your local to take away simply by visiting their Facebook page. Facebook is of the opinion that this would increase the quality of the user experience considering that local businesses are known to have poor mobile pages.