Keyword research and keyword analysis are the most important aspects of any search engine optimization campaign or PPC campaign. If you’re targeting the wrong keywords, your customers may never find your website on the internet.

Most small business owners think they already know what keywords their customers would use to find their business. This is partially incorrect. There are many more keywords, which your customers use every day to search for your products and services. On the other hand, if your competitors use these profitable keywords on their sites, they will definitely get the customers who search for these keywords.

If you want to stay competitive, you can’t afford to lose customers to your competitors.

There are many keyword research tools available on the market, however the free tools are quite effective and will help any marketer to compile a list of the most profitable keywords for the specific business they are advertising.

Google provides many keyword research tools to help advertisers find the right keywords for their AdWords or organic campaigns.

1-Google Insights:

Google Insights is a very useful tool, it can help you:

A – To decide which advertising copy will have a better response from your audience.

B – To determine the seasonality and know when the demand or interest in a certain product or service increases.

C – To choose between different countries or states to find a new location to present your product or service.

D – To compare search volume patterns in specific regions, categories, or time periods.

2-Google Trends:

Google Trends is designed to find the popular trends over a certain period of time and this will help you:

A – To find more ideas to advertise your products or services.

B – To modify your campaign to adapt to new emerging trends.

C – To find the latest trends during the day. You’ll find the top 100 fastest growing search queries for today or any other day you choose. The results are updated throughout the day.

3- Google Website Trends:

This tool is a subdivision of the previous tool. It will help you find how much traffic a certain website gets during different periods of the year.

4 – Google Spirit of the Age:

“Zeitgeist” means “the spirit of the times”. This tool will help you understand the moral and cultural climate of an era, that is, the general intellectual atmosphere of a certain period of time.

Google accomplishes this by collecting millions of search queries every day and analyzing them for insights into global, regional, past, and present search trends.

5- Keyword tool based on Google search:

This tool will help you discover additional advertising keywords and give you new ideas for your landing pages based on your website, language, and country.

With this tool, you should always search for keywords with a high monthly search volume.

6- Google Keyword Tool:

This is the most useful and most used tool by top online marketers for both organic and PPC keyword research.

The Google Keyword Tool will receive a large list of specific and relevant keywords. The most important feature is that it provides the monthly search volume for each keyword locally and globally.

7- Google traffic estimation tool:

With this tool, you can find out exactly which keywords will drive the most traffic, based on estimated clicks per day. Google’s Traffic Estimator tool provides the expected number of clicks per day, which can project how much traffic you can expect to receive when using these keywords.

Now, your mission to reach the first page of Google is much easier.

1. Use the free keyword tools listed above to find the most profitable keywords and keyword phrases specific to your business.

2. Analyze your list to find high-traffic, low-competition keywords.

3. Do more research to find related and relevant keywords. They are essential to improve your SEO or PPC campaigns.

4. Use your found trove of keywords to write well-optimized pages that rank naturally high on major search engines.

5. Use these most profitable keywords to manage and optimize your PPC campaigns

6. Use the same keywords to write and publish articles related to your business, products and services

7. Use the same keywords to publish press releases related to your business activities and news.