The answer to the question ‘how travel is reshaping the fashion industry’ is simple!
When an Asian tourist from a high socioeconomic level goes to the US and buys fashion accessories; They bring with them the international market. When they catch the eye of major fashion brands, they satisfy their needs with those brands. These same brands, seeing the effect of increased tourism, have started creating unique marketing campaigns that they provide to their international buyers. They would provide people with special offers, personal shoppers, or even a language translator to help grow the market in their country. So, in this article, we are going to talk about this topic in detail!
The travel industry and social networks are changing the fashion industry:
Today, being able to reach your target audience through the Internet is more important than anything else!
If a brand fails to do that, it will see a huge decline in sales. It could be through social networks and digital marketing or e-commerce, but the new revolution of the fashion industry is the fame of your brand on the Internet. Models, makeup artists, producers, and stylists are hired more for their influence on social media than for their talent. The more followers on Instagram or Twitter, the more your brand would sell. That is the new formula that is reshaping the fashion industry.
The brands that still stick to the traditional marketing style have been losing relevance in the industry and their sales. Three out of four shoppers are inclined to buy a brand’s products after seeing or hearing about it online. Social media is transforming the fashion industry because now people want to experience firsthand what they buy through Snapchats or Tweets online. If a consumer can’t find the brand they want online, they move on to the next big brand online and satisfy their desires.
Today, a person’s social status is determined by their extravagant travels and experiences, rather than the Jimmy Choos they wear or the bag they carry. It’s about opulent adventures in foreign countries and not about how much you spend on watches or clothes. There has been a break in the fashion industry that has caused a change in the way things are done now. Designers and brands all over the world are trying to change themselves in order to adapt to the new demographic trends. This is how travel is changing the fashion industry. Chinese tourists made record purchases of approximately $229 billion worth of high-end items in 2015. But with the new wave of destination preferences over luxury goods, brands have begun to embed the same trend. They are now trying to reach different regions of the world by marketing their campaigns in ways that get the ‘experience’ that people want. These are just a few of the ways high-end travel is reshaping the fashion industry!
New hotel brands are reshaping the travel industry:
Nowadays, with the arrival of travelers in all industries, it has become a new trend for large hotel companies to implement new varieties in the hotel business. They are rebranding existing hotels with new portfolios. It has become a new business strategy where they bring you captivating designs, intricate menu details, eye-catching artwork, and an emphasis on local cultures. These new hotel brands offer a new way to experience your hotel stay. They all promise uniqueness while remaining consistent with their quality and service. Below is a list of such hotels that have tried to offer a combination of reliable quality and exclusive experiences.
AC Marriott Hotels:
They are a collection of design-focused hotels and such hotels provide their guests with energetic, atmospheric lounges. They were located in France, Spain, Portugal and Italy, and very recently in New Orleans. It is mainly for travelers who want to stay at Cosmopolitan hotels in the cities.
Hilton Canopies:
They have combined the charms of newly built and renovated buildings. His designs are locally influenced and have elegant meaning. They have also signed on to be in the Pearl District neighborhoods in Oregon, Portland, Ithaca Commons in upstate New York, and downtown Nashville. It is basically for travelers who want to have a relaxing time, trying beer and relaxing activities.
Cordis Hotels and Resorts:
They are a collection of luxury hotels with exceptional architecture and design from the Langham Hospitality Group. Most recently, they will have their premiere this summer at The Langham Place Mongkok, Hong Kong. They also plan to open in China, New York, San Francisco, Miami, Singapore, Dubai, Bangkok, Bali, Sri Lanka, Los Angeles, London and Orlando. It is intended for travelers who are on business but also want a bit of luxury!
Curiosities of a Hilton collection:
It is a range of five and four star hotels with unique qualities throughout the world. Curio’s attached hotels include places like SLS Las Vegas; Highlands, Dallas; the Franklin Hotel, Chapel Hill, North Carolina; Providence Biltmore, Rhode Island; and Diplomat Resort and Spa Hollywood, Florida. The next one will be in Portland, Oregon; Sarasota, Florida; Houston and Doha, Qatar. It is intended for business travelers who want the luxury of Hilton along with the new uniqueness of luxury.
EVEN Hotels:
These hotels, from the Inter Continental Hotel Group, are made with health and well-being in mind. They provide yoga mats inside your room, organic and fresh food, etc. Their locations are in Rockville, Maryland, and Norwalk, Connecticut for now, but they will soon be opening in the Midtown East, Midtown West, and Brooklyn areas of New York. These hotels are for those with high IHG ratings who would rather not be in a drab looking place and expect the usual luxury and comfort.
Hotels for graduates:
These are elegant and unusual properties that provide a sanctuary for family and visiting faculty. They would meet in Graduate Tempe, Arizona, and The Graduate Athens, near the University of Georgia. Soon to open in Oxford, Mississippi; Madison, Wisconsin; Lincoln, Nebraska; and Charlottesville, Virginia. It’s a definite upgrade from poorly serviced hotels!
