HEADLINES THAT SELL
Introduction
When it comes to selling a product, nothing is more important than the quality of
the product itself. If you have a good product, present it and attract word of mouth
advertising will be easy. Customers will recognize that it has intrinsic value
as a product; and they will buy it and spread the word to their friends.
However, when it comes to selling that very product, the next most important
thing is the quality of your sales pitch. Even if your product is great, don’t
get a lot of word of mouth publicity unless at least a few brave souls are willing
buy the product initially to get started. And the only way it will
it will happen if you convince them to do so. And that’s where copywriting comes in.
Copywriting, for the uninitiated, is the art of using sales copy to persuade readers to become buyers.
I’ll give you an exhaustive list of “fill in the blanks” headlines for all occasions.
Crafting a Winning Headline
There are five important components of any winning headline.
 Talk to your audience
 Using psychological trigger words
 Use a good headline formula
 State an important benefit or pose a puzzling question
 Read news headlines for inspiration
headline templates
we will consider some “fill in the blank” headlines. All you have to do is choose a title from the right category, fill in the blanks, and add it to the top of your newsletter or landing page. Shape the rest of your copy around your chosen headline.
1. The reclusive internet mogul finally reveals the secret to success in [Name of Niche]
two. [Your Business] launches a powerful new product that promises to change the market for [Product Niche]
3.After [# of Years] years, [Product Niche] You will finally witness a great innovation
4. The new product shakes the market [Product Niche]
5. The ancient secret helps people be more successful in their [Profession/Hobby]
6. Getting rich doesn’t always have to be difficult, he says [Your Name]
7. Pioneer, [Your Business Name]offers solutions where other companies cannot
8. Shocking breakthroughs are on the horizon, says internet mogul
9. [Your Business] presents a master plan to revolutionize the market for [Product Niche]
10. The internet mogul claims she knows why you will never succeed in [Task/Hobby/Profession]
11. Newsflash: This innovative new idea could change the way you do
Business… forever
Question headlines
1. Are you ready to get serious [Job/Product/Task]?
2. What would you do if you became a millionaire in just one year? If you
Get [Your Product]you may just have to answer that question.
3. Do you know the secrets to [Hobby/Profession/Task]? find out what
You have been missing.
4. Your co-workers know something you don’t. Are you ready to learn?
the truth?
5. Does your company live up to its potential? Find out why it might not be.
6. Are you ready to transform your routine life into a more positive and
Successful, what is it worth?
7. Are you sick and tired of [Problem #1] Y [Problem #2] preventing you
To achieve [Goal]?
8. Do you feel like progress is elusive? Like you’re running in a
Hamster wheel? Find out how to advance [Profession/Business/Hobby].
9. Are you ready to take your future into your own hands?
10. Do you know that two small problems could be killing your [Business/Love-Life/Career]?
Benefit Style Headlines
1. Learn the top five things science suggests you should do to
be successful in [Career/Business].
2. Use my proven methods to [Achieving Goal #1] Y [Achieving Goal #2]
in Just Days!
3. Finally experience the benefits of using a real, effective and authentic service [Type
of Product].
4. There is an important difference between [Your Product] and all the others:
[State Biggest Benefit of Your Product].
5. Change your life overnight with [Name of Your Product]!
6. Improve your energy levels, be healthier and enjoy your life to the fullest
Making the most of my proven strategies
7. Steal my ideas to make your business more powerful, effective and
best monetized
8. He took me [# of Years] Years to learn this. But you can learn it in how
little ace [# of Days] Days.
9. Tired of the rat race? Find out how to get out of your cage using My
Proprietary Strategies for Success [Name of Niche].
10. Tired of your mediocre ability to [What Product Does]? make the change
a [Your Product] And change everything in just a few days!
How to design titles
1. Learn how to change your life and your career in just [# of Days] Days
Using my tested system.
2. Don’t despair. Find out how to explode your profits in just [# of Steps]
Simple Steps.
3. Find out how other ordinary people like you go wild
successful in [Career/Hobby/Task].
4. Learn how to triple the amount of traffic coming to your site on
Single [# of Days] Days.
5. Learn to transform yourself [Career/Hobby/Relationship] in fair [# of
Days] days and [# of Steps] Steps!
6. Learn how the experts do things. Adopt my proven system for change
How do you do it [Whatever Your Product Promises].
7. How to build an empire from the ashes of your failed business venture
8. How to improve your relationship with your [Spouse/Kids/Family] without
hurting you [Career/Other Goal]
Activate word style headlines
1. Seven explosive secrets that are guaranteed to [Product’s Promise]
2. Tired of paying outrageous amounts for [Niche Product]? Download your
Free copy.
3. You may be surprised to know what science has to say about it [Niche]
4. Warning: If you think your business practices are ‘good enough’,
I could be in for a nasty surprise
5. The fast ones win big and the slow ones fade over time. Learn why the coming
revolution in [Your Niche] could give up your business [Slow].
6. The world is changing around you. Snap to times or face
Extinction. Read on to learn [Your Business/Your Career/Your
Family Life] It will change… forever.
7. Learn the 10 dangerous secrets that every successful person in [Your
Niche/Career] You know, but you don’t.
8. Generate a hurricane of income in [Niche] using these secrets
Strategies that even some of the best [People in Your Niche/Business]
I dont know
