Most people find this hard to believe, but there are times when going to a lawyer with your advertisement or sales letter will earn you more money.

I know it sounds strange, but it’s true.

For example, I recently interviewed a true advertising genius who has built a million dollar business selling self-published books.

And he was telling me how he wrote a book on home remedies, which is a highly regulated market where people have been jailed for making certain claims.

And so before he ran his ad, what he did was call a vitamin and consumables attorney, and he said it completely opened his eyes to all kinds of possibilities that he had never considered before.

Not just from a legal standpoint, but also from a money-making standpoint.

In your case, you said you found that while you can’t make a claim, something will “cure” anything, many times you can take your strong claim holder and just put a question mark at the end.

For example, instead of saying:

Never have the common cold again!

You say:

Will you never get the common cold again?

Do you see the idea?

In this case, having a question mark not only makes the ad legal, it makes it better, as question headlines generally pull like crazy.

So don’t hesitate to speak to a good attorney about your ads if you have any doubts about what you can and cannot say.

Not only will you sleep better without fear of getting the attention of a regulatory agency, but you may also walk away with ideas that put more money in your pocket at the same time.