We all know that building a website is only part of the strategy. If there is no means to market a website, a website will be just another store in the Sahara desert. With more people online every day, and search engines being the main starting point for most Internet searches, it’s important for every blogger to make sure their blogs are optimized so they can be found on the major websites. search engines.
Unfortunately, most blogging platforms come out of the box, without much consideration of search engine optimization. As such, bloggers need to be able to modify their blog templates in the right way to ensure maximum optimization.
What are the paths then? What are the things to modify? Here are five to get you started!
1. Page Title
There is absolutely no way to argue that the page title is the most important thing to consider for a page when it comes to SEO. Many blogging engines like WordPress send titles for individual posts in the format of [Blog Title] >> [Post Title]. This is not good for SEO, but you should remove the [Blog Title] in individual posts, or put it in the format [Post Title] – [Blog Title]
2. Meta tags
It’s critical to understand that with a permalink created for each post you make, you need to specify a different meta description and meta keyword tag for each post. Most blog engines do not come with this by default. While the meta keyword tag is not used by most search engines, the meta description tag plays an important role in aiding SEO.
3. Your blog list
Most blogs have a list of blogs, and from an SEO point of view, it is important that these blogs that you link to should be relevant to your blog. Not only does this help spiders better identify what your blog is about, but it also encourages bloggers in your blog list to link back.
4. Blog Archive
Blogs typically feature a reverse chronological order of posts, and as new posts are added to the front page, older posts are removed from the page. It’s important to keep these old posts linked through to your front page, one way or another.
Often this is done using a blog archive. The advantage of using a good blogging platform is that most of the time the archiving is done automatically. Bloggers can choose to archive by the week or by the month. However, some may unknowingly adopt a single-column template and layout that does not feature the files.
The key to blog archives is that they will eventually provide a hierarchical view of the blog pages, taking the main blog page as the home page.
The first level of the hierarchy is your blog’s home page, the second is your archives page, which links to the individual posts on the third level.
5. Frequent posts
This is by far the most effective form of search engine optimization. Search engines have a job to do: bring the latest and greatest news to the Internet user behind the search box. By updating your blog often, even a couple of times a day, you’re telling search engines “Hey, my blog has new content, so come back often!” Frequently updated blogs will see search engine spiders coming frequently to actively look for new content, and only when your post is indexed does it appear on search engine results pages.
