Tom Challan is arguably the master of telephone recruiting. He is one of the most successful recruiters of all time: he personally recruited over 500 distributors in a year in his core business, working just 20 hours per week and adding an average of 40 new members each month.
Tom has achieved so much in phone recruiting that other MLM trainers are starting to reconsider their own attitude towards phone recruiting.
Who is Tom Challan? Not long ago (2003) Tom was a nondescript employee at AMS Health Services Inc., a network marketing company. After starting and failing in various businesses, Tom Challan and his family finally stumbled upon the AMS opportunity. With his unique recruiting skills and marketing knowledge, it wasn’t long before Tom became a success at AMS.
His family raised more than $250,000 in his first year at AMS. In recognition of his immense contribution to the growth of the company, Tom now serves on the advisory board of AMS Health Services Inc. as Chairman.
Until recently, Tom Challan trained the prospecting and closing class at Dani Johnson’s conventions and workshops, which cost $297 per class. Tom distinguished himself at Dani Johnson as a reputable coach and mentor.
His recruiting approach has worked so well that people are lining up to be a part of his training and mentoring programs. He currently owns and runs a lead and contact management company known as Earn Pro Leads. Here he hosts four-week training courses (for a fee) that focus on prospecting, closing deals, and network marketing outsourcing.
Tom Challan focuses on 3 core areas in his training: Prospecting, Closing, and Outsourcing. He prospects in ways that make people (potential customers) feel like friends. Use unassuming questions to elicit a prospect’s innermost feelings and goals NEVER BEFORE you present your business opportunity.
Tom works hard to build a strong relationship with a prospect. By avoiding a one-size-fits-all approach to discussions, he tailors the conversation style to a prospect’s personality type.
Tom Challan has a revolutionary approach to MLM training that involves less theory and more practical action. He doesn’t just tell prospects what to do to be successful in their business; he invites them to listen while he personally prospects over the phone.
Most prospects attest to the effectiveness of this training method. Many have reported a jump in their recruiting efforts after hearing Tom’s prospecting and closing techniques.
Can You Make Money Using Tom Challan’s Method? If you are ever going to make money in MLM then you need to be able to get people to join your business opportunity – recruiting. So by helping you focus on this very important aspect of network marketing, Tom Challan’s method can obviously make you money.
There is just one more thing I would like to point out. If you’re new to network marketing and would like to copy Tom’s recruiting method, you need to develop ways to create your own leads.
Tom Challan recommends using Bought Leads, he uses it almost exclusively. And there is no doubt that purchased leads (leads generated through paid ad campaigns) are more targeted and of better quality compared to free leads. But they are not cheap.
An MLM newbie with a skinny pocket will have a problem with that. Recruiting purchased leads is also much more complicated than self-generated leads.
Spending about five hours a week creating your own leads will save you a lot of money. It may even prove more effective for your networking business in the long run.
For example, auto-generated leads have been shown to be a faster way to build some relationship with potential customers than purchased leads.
That means that when you finally have to incorporate Tom Challan’s strategy by calling these autogenerated leads, you’ll be talking to someone who is already interested in both you and your MLM business opportunity. Recruiting is always easier that way.
